This Myprotein review gives us a clear picture on one-stop health and fitness shop Myprotein, from our very own Ben Hardman – who has insider knowledge as well as user experience.

Myprotein Review feature image

Are you looking for a comprehensive, reliable source of information on Myprotein products? Are you wondering if the brand’s offerings are actually worth the investment? 

If so, you’re in the right place. As a customer since the late 2000s, I’ve watched the brand undergo multiple transformations and evolve their focus. I also used to work for Myprotein, so I have a bit of an inside perspective on their operations too.  

This Myprotein review will take a deep-dive into the company, explore the core range of products, and ultimately help you ─ whether you’re a gym newbie or a seasoned fitness enthusiast ─ to decide if Myprotein is a brand that offers what you need.

Myprotein History

Myprotein website About Us page

Myprotein is a well-established and reputable health and fitness company. Myprotein first started life out in Manchester back in 2004 under the direction of Oliver Cookson. After building the company up on a huge scale, Cookson sold Myprotein to The Hut Group in 2011.

Since 2011, Myprotein has remained in the stable house of The Hut Group who were based in Northwich, Cheshire, before moving HQ to the business park opposite Manchester Airport.

In the past decade, Myprotein have undergone a few re-branding exercises. They’ve wanted to move away from the bodybuilding guise they were first established under, and venture more into the health and wellbeing camp.

In 2023, Myprotein had another rebrand, changing their logo and redesigning their website. It does look fresher, but as an early customer in the late 2000s, I feel somewhat isolated from the brand these days.

Myprotein Product Range

Myprotein stocks a lot of products. They offer a diverse range of supplements, foods and clothing to support different fitness goals and dietary needs. 

Let’s take a look at their key product categories:

Myprotein protein spread

Protein powders

This is where Myprotein started. It’s good to see this range is still going strong. The protein product range includes various types of protein powders, such as whey protein, casein, vegan protein and plant-based options.

Sports nutrition

Catering to fitness enthusiasts, the sports nutrition range contains products like pre-workout, BCAAs, creatine and weight management supplements.

Bars, drinks & snacks

This category features protein bars, energy bars, ready-to-go drinks, nut butters and sauces.


All your standard vitamins and minerals, as well as omegas and amino acids.

Clothing and accessories

Myprotein stock a range of men’s and women’s activewear, workout gear and training accessories to complement an active lifestyle.

A Closer Look At Best Myprotein Products

With such a wide range of products, let’s jump into some of the hero products and areas that Myprotein are known for. 

Myprotein Protein Powders

With a name like Myprotein, we couldn’t really start anywhere else. 

Myprotein Impact Casein Powder

Myprotein have an extensive range of protein powders that come in an assortment of flavours. This range of protein products does serve various fitness goals and dietary needs with plenty of gluten-free, vegetarian and vegan-friendly supplies to choose from. 

Their core protein powder products include:

  • Impact Whey Protein
  • Impact Diet Whey Protein 
  • Clear Whey Protein
  • Impact Weight Gainer
  • Vegan Protein ─ Vegan Blend, Pea Protein Isolate, Soy Protein Isolate, Hemp Protein
  • Whole Fuel Blend

Throughout the years, I’ve tried many of these powders and, I must say, all have been of very good quality. I dread to think how much I’ve spent on Impact Whey Protein and Impact Weight Gainer! 

Impact Whey Protein Powder

Myprotein’s Impact Whey Protein is their most popular protein powder. It’s been around since day 1 and there are now over 27,000 4-star+ product reviews. Pretty good going.

The Impact Whey Protein offers a high-quality protein powder source created with minimal ingredients. It’s ranked as Grade A by Labdoor for its quality. This product used to be very affordable, but it’s now well over triple the cost of what I used to pay for it.

In terms of nutritionals, IWP stacks up fine. A 25g scoop of Chocolate Smooth gives you 19g of protein, 1.9g of carbs, 1.9g of fat and 100 calories. A scoop and a half always worked well for me.

The product always mixed well and passed the taste test too. With over 40 flavours, there’s a lot of choice! That said, I didn’t experiment with flavours too much. I tended to stick to Chocolate Smooth and Banana. Boring, I know, but you know what you’re getting. (I once got Irish Cream flavour as it was being sold off cheap. Fair to say, it took me a while to get through that bag.)

Impact Diet Whey

Another popular protein powder from Myprotein is their Impact Diet Whey. Although the name is similar to the main hero product, IDW is constructed very differently. 

First up, it contains way more ingredients compared to Impact Whey Protein’s lean ingredient profile. 

The Diet Whey contains roughly 75% protein blend (whey concentrate, milk concentrate, whey isolate), plus oat flour and inulin, as well as some metabolism-boosting ingredients like CLA and green tea extract. 

It’s suggested you take 2 scoops of IDW (60g serving), which gives you 38g of protein, 6g of carbs, 3.9g of fat and 220 calories. 

Impact Weight Gainer

Myprotein Impact Weight Gainer

This is a product that I was very familiar with.

When I was training hard and trying to pack on mass (usually during the winter months), I was supplementing with Impact Weight Gainer. It worked very well for me. Over the course of a couple of years when I was taking IWG on and off, I put on at least a stone, maybe up to 10kg of good mass.

Unlike some of the other protein powders, IWG still offers decent value for money.

Myprotein suggests taking 100g of IWG with 500-1000ml of water or milk. Straight after a workout, I always found this quite a lot. I probably knocked a third off this amount. If you have the full serving suggestion, you’ll get: 31g of protein, 50g of carbs, 6.2g of fat and 388 calories. 

No doubt, IWG is a great way to build up those macros in a convenient, nice-tasting shake. 

Nutritional Supplements

Alongside their protein, Myprotein stock a wide variety of other sports nutrition supplements. I believe this used to be more extensive a few years ago, but it seems like Myprotein have trimmed down their supplement range to concentrate on the most popular products. 

Here are some of the most popular supplements from Myprotein. 


Creatine is a tried and tested supplement that all gym-goers should be taking. I’d go further and suggest creatine is an important general health supplement too. 

Myprotein used to stock many more creatine products than they’ve currently got on site. But I don’t think this is generally a bad thing as there was probably too much choice before. 

Now you can get just two types of powder: monohydrate and Creapure (a micronised form of monohydrate). Myprotein also sell tablet forms of monohydrate, Creapure and Kre-Alkalyn. You can even buy creatine gummies now ─ I don’t know why anyone would, but you can. 


Myprotein Alpha PreWorkout Sour Apple

Myprotein sell a range of pre-workout supplements to help you boost energy levels and focus prior to hitting your training sessions. 

You can buy pre-workout powder, tablets, drinks, shots, gels and gummies. In the past, I’ve tried a few different pre-workouts from Myprotein, but have never been overall impressed to be honest. I think I may have a high threshold for these things anyway, but the standard pre-workout blend and even the Eddie Hall special didn’t do much for me or my gym sessions.  

That said, some of the pre-workout supplements have good reviews, especially the Alpha pre-workout. 

Amino Acids

Amino acids are essential for muscle growth and repair. Myprotein cater for this market by selling a wide range of products, including BCAAs (Branched-Chain Amino Acids), Essential Amino Acids (EAAs), as well as L-carnitine, taurine, L-theanine and L-glutamine. 

These are available in various forms such as tablets, powders and ready-to-drink options. I used to buy different types of amino acids separately, as well as caffeine powder, to then create my own pre-workout formula. 

Speaking from experience, it wasn’t worth the effort and never tasted as good. But at least the option’s there. 


To support fitness fans through intense workouts, Myprotein provides energy-boosting supplements like electrolyte tablets, caffeine capsules, energy gels and bars. 

I haven’t really used these personally, but the customer reviews are all very positive. 

Weight Management

A big area for Myprotein is with weight management, although I think it’s fair to say they’ve scaled back on this with their more up-to-date wholesome and wellness angle.  

For those looking to lose weight, Myprotein offers products like diet shakes and meal replacement shakes. For example, Whole Fuel Blend is Myprotein’s answer to Huel.

Also available is the protein meal replacement blend and breakfast smoothie, which come with good reviews. Users have praised the shake’s taste, mixability and effectiveness in helping them manage their calorie intake.

You can still buy so-called metabolism boosters like CLA (conjugated linoleic acid), although they aren’t marketed as this. Myprotein used to have a wider range of ‘fat burners’ but these seem to have disappeared now. 

Vegan And Plant-Based Range

Having moved well and truly into the 21st century, Myprotein offers a good variety of vegan and plant-based protein products, as well as other supplements. The category even gets a top spot on their main menu navigation bar. 

Myvegan Clear Vegan Protein Starter Pack

For a number of years now, Myprotein have run the Myvegan sub-brand, which had a separate product development team. 

In the vegan category you can buy:

  • Vegan protein
  • Vegan meal replacement powders
  • Vegan creatine, EAAs, vitamins and minerals
  • Vegan protein bars, cookies, foods and snacks

For those who abide by a vegan diet, ensuring you get enough protein can be tricky. Most protein in your typical omnivore diet comes from animal and dairy-based sources, such as meat, milk and eggs. So, supplementing with a vegan protein powder is a wise call in my view. 

Myprotein’s Vegan Protein Blend has been fairly well-received by customers. It comes in a good range of flavours, such as chocolate, strawberry and vanilla, and packs in protein mainly from pea isolate and fava bean sources. 

Per scoop, you get 21g of protein, 3.3g of carbs, 0.8g of fats and 110 calories. These macros make it an excellent choice any time of the day, from breakfast to evening time.

Activewear and Clothing

Being a strong brand with an international audience, it’s not surprising that Myprotein have created a successful range of activewear and clothing for both men and women. 

Myprotein mens activewear tempo t-shirt

The clothing collective has expanded in recent years, and you can get everything from jackets and gilets to hoodies and joggers. In the women’s category you can buy crop tops, leggings, sports bras, tops and shorts, whilst on the men’s side you’ve got shorts, vests, t-shirts and base layers, plus more. 

I’ve bought a number of items and the quality has been decent. Not amazing by any means, but good. Some of the t-shirts haven’t bobbled up at all, whereas a hoody and shorts did start to bobble. 

Myprotein also sell gym accessories and training gear. Many years ago I bought a lifting belt, wrist wraps and lifting straps from Myprotein. Again, the quality was ok but at the time they were cheap, so I was getting what I paid for. They did the job for me for a little while, before I upgraded to better-quality training gear. Most of these items are still available at a good price. 

Is Myprotein any good?

All in all, Myprotein is a well-established sports nutrition and fitness brand. Whether you’re looking to build muscle mass, lose weight or live a healthier lifestyle, the supplements Myprotein sell can help you to achieve these goals. 

In recent years, they’ve moved away from the muscle-building image on which they first built their reputation. I loved this early Myprotein, but they now cater to a different audience. And that’s fair enough. 

But with this new marketing has come an upgrade in pricing. A significant upgrade to the point where I think they are now too expensive at full cost. The good news is that they still do sales and offers with major savings to be had. 

I also worked for Myprotein between 2016-2017. During this time I had the opportunity to visit the factory and facilities in Cheshire where a lot of Myprotein supplements are produced.

It was all very impressive, and the quality controls were clear to see. For this reason, I do think Myprotein offer good-quality sports nutrition products. If you haven’t tried them before and are interested, it’s worth giving their products a go.