Fitness Brain was born out of frustration. Frustration born from an industry that seems littered with half truths and sometimes down right lies.
As I hit my mid thirties I found myself working out but with little impact as I moved from one fad to another – much of which was facilitated by social media and something that I certainly take a good degree of culpability for thanks to my naivety and apparent limitless ability to be sucked in to the latest influencer’s dogma.
Fast forward three years and I am fitter than I have ever been, workout 4-5 times a week with a purpose, enjoy a healthy, balanced and sustainable diet and have a phenomenal team of fitness enthusiasts around me.
Why I am telling you this? Because I want to enable you to have a one stop resource that will provide all the information you need to help you achieve your fitness goals (no matter what they are), empower you to make the decisions that will aid you in reaching your goals and cut out all of the fluff and BS that just hinders us in completing these goals.
Fitness Brain is about intelligent fitness – it is about doing more of the things that make the biggest impact in a way that is healthy for your mind and body. We live in a world where mental health and mindfulness are in the spotlight and rightfully so… but also sadly, mental illness is also on the rise and much of that is down to social media and the way we see ourselves and compare ourselves to others. Fitness is more than just have a six pack and whilst if that is a key goal for you we can indeed help you get a great six pack, we would prefer to take a more balanced approach.
You won’t hear talk of 5:2 diets, keto diets, low carb diets or any of that BS here on Fitness Brain – instead, you should expect to find well researched, science based information that will help inform you to make decisions that will make you the best you that you can be – and that will be different for you than it is to the next person.
We are growing as a brand, we do promote products that we think are worthwhile (so please support us by clicking our links) and we do like to hear your feedback or for you to tell us what else you need from us.
Jason – The Editor (and somewhat fitter approaching 40 year old)
Matt is a full time PT with a very healthy passion for food and nutrition. Matt is a permanent writer and editor at Fitness Brain and when he's not training clients, working out or writing reviews he is most often found in the kitchen testing out his latest recipes (they are usually very protein heavy too).
Lotti owns a boutique personal training service based in London and The Cotswolds and offers bespoke training to her clients. She is also part of the writing team here at Fitness Brain.
James Dixon is a fully qualified personal trainer and an award-winning writer, with a decade's worth of experience under his belt. Throughout his career, he has helped hundreds of people to meet their dietary and fitness goals.
Cornel Chin is a celebrity trainer to the stars who is passionate about health and fitness. Having worked with Hollywood icons including Leonardo DiCaprio and Colin Firth, he is a real asset to the Fitness Brain editorial team.